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Australian toy industry has been facing a lot of challenges over the recent years, especially the new companies that are trying to enter the toy industry. Over the last five years, the Australian toy and game retailers have been dealing with endured difficult trading conditions, while there is a high demand for electronic and interactive toys like never before. This has made the competition more intense and also increased the revenue opportunities for business owners.

The introduction of Xbox One and PlayStation 4 in 2013 has significantly contributed to the toy industry in Australia. Licensing has also been the key for the sales growth of the traditional toys and games in Australia. Lego Toys and Disney’s Frozen are among the most popular licenses and they sparked an enormous demand in several categories, such as dolls, dressing up toys, role play sets and various accessories. Frozen’s popularity is responsible for Barbie’s decline, which was the leading brand for dolls and accessories.

Besides Frozen’s success, Lego toys have also generated a big part of the complete revenue of $850 million. The demand for Lego toys in Australia is on a record-level, increasing the interest for developing and building skills at early ages. The truth is, you cannot compare Lego with other companies as Lego toys and other games are adored by people of all ages.

lego-minecraft

Why Every Kid Gets Crazy About Minecraft LEGO?

Minecraft is a video game that has broken all possible records. In a short time, the game became the third most popular computer game of all time. According to statistics, over 20 million people bought it and is one of the most downloaded video games. This game is popular among people of all ages, especially children. No wonder kids love everything related to this video game, including the Minecraft Lego. The combination of the popular game and the iconic LEGO games has shown to be the winning combination. Simply put, every kid gets crazy about Minecraft LEGO. Here’s why:…
LEGO-Mixels-Sets

The 5 Most Popular LEGO Mixels Sets

LEGO Mixels is one of the newest series of LEGO and its subject is super interesting and creative. These monster building sets for kids are a real standout in the product range of LEGO since the kids in Australia are crazy about them. Creative, colourful and funny building monsters, LEGO Mixels sets are available in many different shapes, designs and colours, because they are divided into different tribes. These monsters live in an unrealistic world of adventure and wonder. What kids love most about LEGO Mixels videos and sets is that they can all be mixed and combined with…
LEGO-Friends-Games-To-Play

The Most Popular LEGO Friends Games To Play

I literally feel like I’m in heaven when I get a call from fellow moms from my children kindergarten group to bring my kids for a play date. It’s an hour to two of pure relaxation, since I know my kids are having fun, playing with other children and I don’t need to be running around them all the time making sure they don’t hurt themselves. However, when my turn to organize a play date came, I freaked out a little, since too many children with different characters and game preferences looked scary at first. I mean, I know…
10 Key Benefits Of Playing With LEGO Toys

10 Key Benefits Of Playing With LEGO Toys

By watching children play, we realize that what is going on in front of us is not a simple and unimportant process, but it is a creation of a whole new world, the unfolding of the hidden, pure creativity of a tiny creature that we expect to teach, but they can also teach us tons of things we’ve lost or forgotten somewhere in the process of growing up. Children like inventing stuff, building stuff, recreating what they saw, they want to be challenged and motivated, and so far, one of the best ways to give them the opportunity to…
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Parents’ Top 10 LEGO Birthday Gifts For 14 Year Old…

LEGO is the world’s most successful manufacturer of building blocks and other tools. We have all, at some stage of our childhood, tried to build a gigantic building from the ground using nothing but building blocks. Since LEGO takes the largest market share of building blocks, the chances that you have used LEGO building blocks are big. If you are a parent who wants to surprise his/her 14 year old boy, buy your child a LEGO set and allow him/her to have all the fun in the world. Here Are The 10 Best LEGO Gifts for 14 Year Old…
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Read This Before You Buy LEGO Mindstorms EV3

Lego Mindstorms EV3 is definitely one of the latest and biggest advances in the history of the iconic Lego toys. It is a part of the series of robots by Lego. This is not an ordinary robot toy. It is a robot you have to build before you play with it. This said education and fun are what you get with this Lego edition. Reasons To Buy LEGO Mindstorms EV3: This is maybe the best educational toy for pre-teens and teenagers. Moreover, you don’t have to be a teenager to buy Lego Mindstorms EV3 and enjoy the fun and…

LEGO’s Best Toys For 3 Year Olds (Boys and Girls)

The third year of your child’s life is defined as a turbulent period. It is a time period during which most of child’s motor, verbal and cognitive skills develop. Kids from this age group begin to develop their ability to think, show specific interests and improve their body control significantly. At the peak of their imagination, 3-year-olds are turning into real small explorers. Guided by their desire to learn more about the environment in their surrounding, most of them simply ask questions about everything all day long. The game is considered to be one of the main factors that…
toys-for-4-year-olds

The 5 Best LEGO Toys For 4 Year Olds (Gift…

LEGO, the world’s largest and most popular producer of building sets and bricks, offers products for children of all ages. Whether your kid is 2, 4 or 8 years old, LEGO provides a wide range of toys. LEGO’s toys for 4 year olds are very popular and take a big part of the LEGO toys sales. Boys and girls of this age are just about to enter a whole new world of toys. Amazing construction sets, pretend & play sets and craft kits are some of the toys for 4-year-olds that will be keeping your dear one entertained. The…
best-lego-storage-ideas

Get Organized: The Best Lego Storage Ideas

Lego bricks are amazing aren’t they? They are small, cute, colourful and boost your children’s building imagination. Did I say they are small pieces of building blocks that easily get lost, especially when in the hands of a 3-year old? And the mess they make when your children allow their imagination and building euphoria overwhelm them, and you have guests coming! What you need are some quality Lego storage ideas to provide you with a solution for cleaning the room in a quick and easy manner. Here Are Some Cool Lego Storage Ideas Kits: Lego 3 Piece Toy Organizer…
toys-for-autistic-children

Discover The Benefits Of Lego Toys For Autistic Children

Construction toys may not be flashy and fast as robots, battery-powered video characters or video games, but they are extremely beneficial for developing kids brain. Today, there is no secret that construction toys are highly beneficial for developing kids: motor skills and hand-eye coordination social skills creativity and their way of thinking spatial skills language skills Lego Toys For Autistic Children Can Improve Social Skills! Besides that, studies have discovered that the use of Lego toys during play therapy groups for autistic children leads to improved play and social skills. Research confirms that the toys from the Lego brand,…