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Australian toy industry has been facing a lot of challenges over the recent years, especially the new companies that are trying to enter the toy industry. Over the last five years, the Australian toy and game retailers have been dealing with endured difficult trading conditions, while there is a high demand for electronic and interactive toys like never before. This has made the competition more intense and also increased the revenue opportunities for business owners.

The introduction of Xbox One and PlayStation 4 in 2013 has significantly contributed to the toy industry in Australia. Licensing has also been the key for the sales growth of the traditional toys and games in Australia. Lego Toys and Disney’s Frozen are among the most popular licenses and they sparked an enormous demand in several categories, such as dolls, dressing up toys, role play sets and various accessories. Frozen’s popularity is responsible for Barbie’s decline, which was the leading brand for dolls and accessories.

Besides Frozen’s success, Lego toys have also generated a big part of the complete revenue of $850 million. The demand for Lego toys in Australia is on a record-level, increasing the interest for developing and building skills at early ages. The truth is, you cannot compare Lego with other companies as Lego toys and other games are adored by people of all ages.

lego-sets

Discover The World’s 5 Most Popular Lego Sets

Since their invention in 1947 Lego sets have become the most popular construction toys, allowing children and adults to let their imagination guide them producing beautiful and functional constructions. This great invention has enabled Lego enthusiasts to recreate the grace and the power of the most popular trucks on the road as well as real skyscrapers. Since the range of Lego sets is really wide, we offer you some of the most interesting ones: Taj Mahal Lego Sets If you need a break from the science fiction-based sets, then feel free to jump into the world of construction and…
lego-bricks

Lego Bricks: Design, Trivia And The Future

When your kid tells you to buy Lego bricks he knows what he is asking for. Lego bricks have always been a favourite for both children and adults when it comes to developing construction and building skills. Besides being a source of entertainment, Lego bricks are inspirational toys that awake the creative genius within you. The fact that they teach children a lot of useful stuff, make them even more interesting. Lego bricks are manufactured since 1932 and since then a lot of things about the most famous play toys ever have changed. So, here are a few things…