It all began in the 1970s, when the surf and skateboarding subcultures started peeking through the curves and edges of the streets of California. This was the birth of a new, unique style that marries easy and comfortable dressing with authentic expression. If you are wondering whether there’s a name attached to this story, yes there is – Shawn Stussy, a designer who started paving the way just by selling handmade t-shirts out of his car boot. You may also hear people refer to him as the godfather of streetwear.
It didn’t take streetwear too long to show up on the streets of New York City where it easily intertwined with the hip-hop scene. The baggy and loose clothes – this style’s main trademark is what attracted young, music-savvy people the most, giving them the much-desired freedom of movement. The style caught the eye of sneaker brands like Nike and Adidas which is why the style became somewhat mainstream and know to young people across the world.
It is interesting to note what the style represents to women and how it made it possible to feel light as air and still wear a daring outfit, including dresses. When it comes to streetwear for women, some of the most eye-catching looks include topping the outfit with bright red Vans, or Nikes with an oversized printed swoosh.
The 1990s also couldn’t resist the charm of this effortless style, in fact, some say it was then that it was embraced more than ever. This was all due to the launch of Japanese label A Bathing Ape in 1993 and Supreme in 1994. However, the last piece of that puzzle were the famous rappers (P. Diddy and Notorious B.I.G., to name a few) who even managed to take the style to the level of it having a cult following.
Finally, today, with the arrival of the internet and social media, almost everyone can be influenced by this style. In light of that, it’s not surprising that is became engrained in pop culture, again, mostly through figures that have immense influence – celebs.
There’s no doubt that the style will keep redefining itself as time goes by, however, one thing remains intact – the style of streetwear for women and men knows no strict rules and isn’t defined by passing trends. It has its roots in culture, artistic expression and individuality and those are things that will always be connected to humanity.